Hi, we are Blue Trail Software
Why do disruptive startups
and successful brands
work with BTS?
We are a technical partner that build compelling apps quickly
and cost-efficiently. We work exclusively on ideas we believe
in and are excited to contribute our expertise to.
Kickstart building the next disruptive app in Fintech, EdTech, Digital Health, IoT, Retail Tech...
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Ring Logo

Most popular video doorbell on the market

Client Background

Raised $200M+ up to date from investors including Richard Branson Ventures and True Ventures.


In less than 2 years, Ring has become the world leader of smart devices for home security, one of the fastest growing markets. To reinforce their position, Ring needs to keep bringing additional features while preserving the highest quality of service.


We became Ring’s long-term partner for the development of their iOS and Android platforms, and are providing a team of seasoned mobile developers.


Swift, Java

Artik Logo

End-to-End Smart IoT Platform Powered by Samsung

Client Background

Device agnostic platform connecting 100+ IoT applications, including wearables, smart homes, smart cities, and industrial IoT.


When Samsung decided to develop an open data exchange platform to connect any possible devices or applications in a secure and agnostic way, they knew that they would have to move at a lightning speed to outpace Apple, Google, and Microsoft.


We provided a team of top notch software developers who can sustain the pace of the incredible team of talents that they assembled in the Silicon Valley.


World's 1st Intelligent Plate that Instantly Analyzes Your Meals

Client Background

Two-time Digital Health Award winner, backed by $23B tech giant Arrow Electronics


Fitly’s founder wants to help us eat well. His vision is to capture the information at the source, directly in our plate, by recognizing the food and calculating the calories intake! They were looking for a reliable partner who could help develop the entire software platform (mobile and web and backend) from ground zero.


We partnered with our client and provided a team of top-notch software developers and helped them reconstruct their mobile app design.


Swift, Java, Javascript, PHP, Node.js


Wearable that Redesigns Parental Care

Client Background

Serial winner of CES Editor’s Choice, TechCrunch Battlefield and BabyTech Awards


Bloomlife’s charter is to provide solutions to improve women’s well-being. Their flagship product is a revolutionary device that helps women monitor their pregnancy. They needed a team of software developers who could connect their device with smartphones and the cloud.


We provided a team of senior mobile developers who work highly interactively with their hardware engineers.


Swift, Java

What our clients
are saying

Gary Anderson

Impressive team of designers and engineers brought a great deal of knowledge of app development to transform our initial design”

Gary Anderson


David Hayden

“BTS is the go-to technical partner for developing new apps and systems. They deliver quality code on schedule.”

David Hayden

Cloud Talk

Nazar Yousif

“BTS' approach to develop software is to make it work, make it work right, make it pretty and make it

Nazar Yousif


Our Journey

  • 2008

    The adventure begins on 4th and Brannan Street, in San Francisco.

  • 2009

    Our client Cloudtalk was the 2nd most popular social app on the App Store for a week, only next to Facebook.

  • 2011

    First 7-figure contract with a Silicon Valley tech giant.

  • 2012

    Launch of the first Latin America operation in México.

  • 2013

    Launch of the Argentina operation in Buenos Aires.

  • 2014

    • Launch of our first Developer Bootcamp.
    • First IoT app development: for defunct Google Glass.
    • Opening in Tandil of a second Argentinean office.

  • 2015

    • Our client Ring raises $28M from Branson Ventures.
    • Launch of the Uruguay operation.
    • Our client Marin County was awarded the best mobile app by WFA.

  • 2016

    • Rosalba Reynoso became our Global CEO.
    • Beginning of our expansion into Europe: first client in the UK.
    • Awarded most innovative software development company in the state of jalisco (Mexico)
    • Proud sponsor of Mobile Day Uruguay.
    • Published dissertation on our innovative organization model.

Hybrid Development Model

We strategically designed our development model to deliver only the highest quality apps with significant cost savings for our clients. Our 5 global offices host exceptionally talented professionals of different domains.

Cost Comparison

Here is an example of how much it would cost to design and build a mid-complex MVP supporting both Android & iOS platforms.

Start Building Success with Us!

Discuss your project requirement with us and get your free project estimate in 24 hours.

Select the platform your app will support

Would users need to create profiles?

Would your app enable OAuth2 (Facebook/Google login)?

Would the app communicate with a connected device/hardware?

Would the app features an interactive map?

Would the app accept in-app purchases?

Tell us about other features you would want in the app

IoT Expertise

We work with high potential and disruptive IoT startups to create intuitive mobile experience for connected
devices. We are at the forefront of developing IoT product solutions. Some of our IoT portfolios include:


If you are in IoT startup, get in touch with us! We are excited to work with you and bring our expertise to your product!

Contact Information

(415) 841 2177


182 Howard Street #226

San Francisco CA, 94105